Green Valley Grains Named 2025 Official Major Sponsor of Melbourne Royal Poultry Competition

Green Valley Grains, one of Australia’s leading producers of premium animal and poultry feed, is proud to announce its continued role—for the fourth consecutive year—as the Official Major Sponsor of the 2025 Melbourne Royal Poultry Competition, one of the nation’s most prestigious and historic showcases of avian excellence.

With a longstanding commitment to Australian agriculture and regional communities, Green Valley Grains is honoured to partner with Melbourne Royal to celebrate the breeders, exhibitors, and poultry enthusiasts who make this event a dynamic platform for education, competition, and rural tradition.

“Green Valley Grains shares a deep connection with the rural heart of Australia, and the Melbourne Royal Poultry Competition exemplifies the dedication, pride, and passion found across our farming communities,” said Megan McKenzie, Brand Manager at Green Valley Grains. “As Major Sponsor, we’re excited to support breeders of all levels—from junior entrants to seasoned champions—as they raise the standard of poultry excellence.”

Held at the Melbourne Showgrounds as part of the iconic Melbourne Royal Show, the poultry competition has been a cornerstone of the event since 1855. This year, it will showcase over 900 birds across a wide variety of breeds. Once again, the partnership with Green Valley Grains brings additional energy to the event, with all feed provided for exhibitors and a strong focus on community engagement.

In addition to sponsorship, Green Valley Grains will be on-site offering free samples, interactive displays, and educational content—inviting attendees to discover how proper nutrition, high-quality feed, and animal care contribute to healthy, show-ready poultry.

“We believe in supporting sustainable farming and breeding practices from the ground up—starting with quality feed,” Megan added. “This partnership allows us to share our values and expertise with the very people who inspire us every day.”

For more information about Green Valley Grains and its full range of premium feed products, visit: www.greenvalleygrains.com.au

To learn more about the Melbourne Royal Poultry Competition, visitmelbourneroyal.com.au/poultry-competition