At Green Valley Grains, we believe great products should do more than nourish animals—they should also help make a meaningful difference in the communities we share.
That belief is at the heart of our “Pink by Nature: Green Valley for a Cure” campaign. Today, we are incredibly proud to share what our customers, retail partners and wider Green Valley community have achieved together.
Thanks to your support, the 2026 Pink Bag campaign raised another $50,000 for breast cancer research. This builds on the $50,000 donated in 2025, bringing the campaign’s total contribution to a remarkable:
This achievement belongs to everyone who supported the campaign.
Every customer who chose a special-edition pink bag, every store that displayed and promoted the campaign, and every person who shared its message helped turn an everyday purchase into something much bigger.
During the campaign, $1 from every special-edition pink 20 kg bag of Green Valley Grains Open Range Poultry Mix sold was committed to supporting the National Breast Cancer Foundation and its work funding breast cancer research.
The product inside remained the same trusted Open Range Poultry Mix, but its distinctive pink packaging carried an important message of support, awareness and hope.
Bag by bag and store by store, those individual purchases added up. Together, they helped us reach our $50,000 goal for the second consecutive year.
The result is $100,000 raised across the 2025 and 2026 Pink Bag campaigns—funds that will go directly towards much-needed breast cancer research.
To every customer who purchased a pink bag: thank you.
Whether you bought one bag or supported the campaign throughout its entire run, your purchase formed part of this achievement.
Your response showed that people genuinely want opportunities to support meaningful causes through the choices they make every day. You embraced the campaign, helped raise awareness and made the pink bags a powerful symbol of what can happen when a community works together.
Many people also shared the story with friends, family and other animal owners. Those conversations extended the campaign beyond the bags themselves, helping keep breast cancer research, awareness and early detection visible within our communities.
We are deeply grateful for your trust in Green Valley Grains and your willingness to stand behind this cause.
We would also like to extend a very special thank you to the stores and retail partners who supported the Pink Bag campaign.
Your teams helped bring the campaign to life in communities across our retail network. You made space for the pink bags, spoke with customers, shared campaign information and encouraged people to get involved.
Your enthusiasm and commitment played an essential role in helping us reach our goal.
Retail partnerships are about much more than supplying products. They are built on shared values, strong relationships and a willingness to work together. The support shown by our stockists throughout the Pink Bag campaign demonstrated exactly what those partnerships can achieve.
We could not have raised $50,000 in 2026—or reached the two-year total of $100,000—without you.
The Pink Bag campaign was never simply about changing the colour of our packaging.
It was about using something familiar to start important conversations. It was about supporting research and recognising a cause that touches the lives of so many people, families and communities.
The pink bags helped create visibility in stores, sheds, feed rooms and homes. Each one represented a customer choosing to contribute and a retailer helping make that contribution possible.
Most importantly, every bag sold helped turn community support into a tangible result.
Green Valley Grains is a proudly Australian family-owned business, and community has always been an important part of who we are.
The success of “Pink by Nature: Green Valley for a Cure” reflects the generosity and care within that community.
Raising $100,000 over two years is an achievement we are enormously proud of—but it is an achievement we share with every customer, store, staff member and supporter who got behind the campaign.
Thank you for choosing the pink bags.
Thank you for helping raise awareness.
Thank you for supporting our retail partners.
And thank you for helping us contribute $100,000 towards breast cancer research.
Every bag truly helped make a difference, and we could not be prouder of what we have achieved together.
With heartfelt thanks,
The Green Valley Team